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Gender on the playground
Melicharová, Andrea ; Smetáčková, Irena (advisor) ; Ezzeddine, Petra (referee)
Gender in the playground: Ethnographic research This hesis analyses the (re)production of gender stereotypes in the playground. The theoretical framework of the analysis is based on the classical approaches (Renzetti and Curran 2005 Jarkovská 2004) , gender socialization (Giddens 1999, Gilligan 2001 and Bem 2003) and is also inspired by current research on playgrounds (Paetcher, Clark 2003 Millan 2012). The research was conducted at a playground located in Beroun throughout years 2013 and 2014 as a non-participating observation of the visitors of the playground. The work presents a comprehensive view of gender and gender stereotypes reproduced at the playground in two areas: 1) the area of gender stereotypes in the playground reproduced by children and 2) the area of gender stereotypes which adult accompaniment brings to the field. Analysis shows the way in which these categories are (re)constructed and played out in everyday life and how they affect the subculture of the playground. The analysis is mainly based on the surprising finding that the children at the playground were accompanied by almost the same number of men as women. Other findings are related to the children themselves. Children in the playground do a lot of gaming activities, which is no longer so surprising and also proves that...
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Gender stereotypes in TV car commercials
Salomonová, Markéta ; Trampota, Tomáš (advisor) ; Vochocová, Lenka (referee)
Gender stereotypes and the prejudices associated with them are a frequently discussed issue in the society as well as in the academic world. Even though there is certain evidence of the changes in the media presentation of masculine and feminine roles, the stereotypical illustration of men and women still persists and the media have a significant impact on gender socialisation (Renzetti, Curran, 2003). TV advertising is a typical example of a media format presenting masculine and feminine genders unequally. This thesis examines this assumption focusing on the TV advertising of cars. I also follow-up on my bachelor thesis in which I dealt with the gender stereotypes in the TV advertising for children. In the research background and theory I concentrate on the general understanding of the biological and social views of gender, gender development and gender socialisation. I also provide a short introduction to the media as well as TV advertising theory. The methodological part explains the reasons for the usage of the selected research method and forms guidelines for the data analysis. 54 unique advertisements were analysed using quantitative content analysis which examined 24 variables associated with the three main categories: the advertising itself, the promoted car(s) and the participating...
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Characters of Sluníčko: representation of femininity and masculinity in Sluníčko magazine
Frolíková, Lenka ; Havelková, Hana (advisor) ; Jiroutová Kynčlová, Tereza (referee)
The diploma thesis deals with representations of femininity and masculinity in Sluníčko magazine. These representations are examined through analysis of men, women, boys, girls and animal characters. The theoretical part defines gender order of contemporary society and its main characteristic. Then usual gender stereotypes in physical appearance, gender roles, interests and characteristics are defined. The diploma thesis then focuses attention to the gender socialization and concept of representations, which are defined as an instrument of power that helps to maintain androcentric order of society. Also the media are considered as significant and important tool of normalization and socialization. Another dimension of the thesis is mapping the "progress" of representations or comparing the two editions - edition n. 8 (published in 174/75) and edition n. 48 (published in 2015). In research the qualitative media analysis is used. It is focused on texts and picture illustrations of femininity and masculinity, therefore on characters. These characters are analysed through four categories - Physical appearance, Gender roles, Activities and interests, Characteristics, while the central categories are "Vacant" femininity and Counterfactuality, which are present throughout the content of both editions. Key...
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Characters of Sluníčko: representation of femininity and masculinity in Sluníčko magazine
Frolíková, Lenka ; Havelková, Hana (advisor) ; Jiroutová Kynčlová, Tereza (referee)
The diploma thesis deals with representations of femininity and masculinity in Sluníčko magazine. These representations are examined through analysis of men, women, boys, girls and animal characters. The theoretical part defines gender order of contemporary society and its main characteristic. Then usual gender stereotypes in physical appearance, gender roles, interests and characteristics are defined. The diploma thesis then focuses attention to the gender socialization and concept of representations, which are defined as an instrument of power that helps to maintain androcentric order of society. Also the media are considered as significant and important tool of normalization and socialization. Another dimension of the thesis is mapping the "progress" of representations or comparing the two editions - edition n. 8 (published in 174/75) and edition n. 48 (published in 2015). In research the qualitative media analysis is used. It is focused on texts and picture illustrations of femininity and masculinity, therefore on characters. These characters are analysed through four categories - Physical appearance, Gender roles, Activities and interests, Characteristics, while the central categories are "Vacant" femininity and Counterfactuality, which are present throughout the content of both editions. Key...
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